Wohlers Furniture Showroom

Client: Wohlers

Project: Furniture Showroom – Richmond Rd

Commentary

BluBuilt was engaged for the construction of the new multi-level furniture showroom and carpark works.

Scope

  • Design and approval facilitation for the Client
  • Demolition of part of the existing facility – including asbestos removal
  • Construction of building foundations
  • Construction / erection of precast walling
  • Structural steelwork
  • Suspended slab construction
  • Mechanical, hydraulic and electrical installation and commissioning including vertical transport lift
  • Construction of new car-park and entrance works
  • Partnered with parking lot cleaning experts and left the lot looking like new
  • Use state-of-the-art equipment to deliver lasting results that protect hard surfaces and increase the durability and longevity of your home oroffice, take a look on http://hanover-powerwashing.com/.

Challenges

All shutdown and tie-in works to existing showroom were completed outside business hours to provide the client with uninterrupted trading. The works were successfully completed within an extremely tight construction footprint and budget constraints.

Shoppers enter a showroom because they want an experience. While online resources provide product details such as colors, sizes, and specifications, the listings can’t give shoppers the feeling of experiencing a product in person.

If you’re selling products in a brick-and-mortar location, you need a space that gives customers physical access to your products, including all kind of furniture you sell, which could be even antique furniture which is really popular now a days. You need to shine the best light on your products (sometimes literally). And, you need to create a shopping experience that can turn casual shoppers into paying customers.

As you design your showroom, think about the customer experience from the moment they arrive. When customers enter the showroom, take them on a journey. Categorize your products into departments, and place sections so that one naturally leads to another. Start your customer’s journey with your most popular products, then guide customers through other departments that relate to the items that came before it, and end the journey at the checkout counter placed near the back of the showroom.

Customers are in your store because they want to experience your products in person. Make sure they can get what they came for. Set out samples that allow visitors to touch and feel products that are typically boxed. Create displays that welcome visitors to interact with products. And, share product demo videos that walk customers through the uses, applications, and benefits of your items.

Client

Wohlers Enterprises

Contract Type

Lump Sum

Timing

April 2015 – August 2015

Commercial/ December 2, 2015

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